by Jessica Ann Mitchell
Search Engine Optimization is highly important for every website. We often focus on the words within our articles, meta tags, site descriptions and etc. However, as I work with different clients, I’ve come to see many companies that continue to forget about one keep aspect of every website…images. As we work towards optimizing websites for search engines to pick up, do not forget to search engine optimize your pictures.
Every picture that you upload to a website has a name. Make sure that the name saved to the image is specific to your company and industry. Search engines, such as Google, pick up on the key words in the names of images. Images are also becoming more vital for websites due to the advancement of Instagram and Pinterest. Before you upload an image to your website, check to see what the image name is and change it according to your needs.
Image Name Examples
Note the difference between the two names. If someone is searching for entrepreneur resources online, this name will add to key word strength amongst search engines. Be sure not to forget about this key SEO factor.